Creative Block & Flow - The Creative Experience
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Creative Block & Flow - The Creative Experience
Talks & Workshops

300 CREATIVES FROM THE BROADCASTING INDUSTRY

I’ve been having weekly brainstorming sessions with another creative. Every time we meet up we can’t come up with anything new and it gets worse every time. I’ve felt blocked. Now I can’t wait for the next meeting as I now know what’s going on. Creative Director attending the Promaxbda session
Promaxbda Berlin, I presented a talk to 300 creatives from the broadcasting industry titled Creative Flow: Can understanding how we think make us more creative? These incredibly talented professionals were from companies such as the BBC, Canal+, Discovery Channel, Red Bee, Turner, Gédéon, Disney and many others.

These creatives were at the top of their game and picking up their awards later that evening, but even though they were the best of the best, they still encountered the same universal experience of creative block and flow, which they shared after the session.

Your session really spoke to me. I’ve been an Art Director for 17 years and now I’m in my 40’s I’ve been having all kinds of insecure thoughts. I now feel so relieved I’ve not lost it. Art Director attending the Promaxbda session
I really loved your session, I was thinking, yes, yes that happens to me, that’s what’s going on for me and as I’m getting older it’s getting worse and want the solution to make it stop! Designer attending the Promaxbda session
I really got what you were saying. Recently I had got to a burnout point and had to say to my boss ‘I just can’t work any more’. I had too much going on in my head so I had to take 3 months off work. Now I really get what was going on. Designer attending the Promaxbda session
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When I’m asked, when do you do your
best thinking? My answer is always,
when I’m not thinking.

Sir John Hegarty, Founder, Creative BBH
Articles

CREATIVE BLOCK & FLOW: AN AGE-OLD PROBLEM

As a creative working in the industry, you already have everything you need to be your creative best, it’s just that sometimes, something gets in your way, something blocks your flow and your capacity to create.
Throughout your career you’ll have experienced states of ‘creative flow’ when the ideas keep coming, the output forms at unbelievable speed, decisions are made in a split second from a more intuitive place and you know with absolute certainty it’s the right direction for the project.

You’ll also have of experienced times when the flow is just not happening, no matter how many coffees or brainstorming sessions you have, time races by without anything forming, doubt is in the forefront of your mind and you feel pretty unconfident with the way things are going.

As a creative you accept this is as the norm, it’s just how things roll, the ebb and flow of a creative life. You surf like the best on the crest of your flow states and cautiously tread water during your blocks, trying your best not to go under before the next ride comes along.

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Hello there

If you’d like to connect, have an informal chat or just find out what’s possible, then please send me a message via the contact form. I love to answer inquiring questions from curious minds.

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© 2016 copyright Creative Block & Flow. All rights reserved.
 
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