At the end of last year was fortunate enough to attend a talk on creativity given by Sir John Hegarty, Worldwide Creative Director and Founder of BBH Advertising Agency.
Sir John has over six decades experience working in advertising and has received numerous awards for his adverts for Levi’s and Audi as well as many accolades for worldwide marking campaigns such as British Airways, Lynx, Johnnie Walker and Boddingtons.
He’s knows his stuff. He’s been there, done that, over and over again.
I have great admiration for Sir John and what he has achieved and pioneered within the creative industry. I’ve read his books and use many of his thoughts in my work, so I was all ears to hear first-hand his words of vast experience and wisdom regarding creativity.
After 10 minutes of a very enjoyable talk, he said something that I really wasn’t expecting: